TY  - JOUR
AU  - Bruhn Jensen, Klaus
JF  - Javnost-The Public
TI  - The Double Hermeneutics of Communication Research
VL  - 25
IS  - 1
PY  - 2018
SN  - 1854-8377
PB  - EURICOM
UR  - https://doi.org/10.1080/13183222.2018.1418968
N2  - Communication research engages in double hermeneutics, interpreting a social reality that has already been interpreted by individuals and institutions in and through communication, and feeding its reinterpretations back to society. This article stakes stock of the field as an instance of what Aristotle had referred to as productive sciences, a practical discipline exploring not only what communication is, but also what it could be. In the digital media environment, the interplay of metadata with standard types of communication—one-to-one, one-to-many and many-to-many—is key to what communication could become, but remains undertheorised and understudied. In conclusion, the article calls for a reinvention—reinterpretation—of a field that emerged in response to mass communication.
U1  - Print ISSN: 1318-3222
ER  -